Est. Atlanta, Georgia · National Golf Lifestyle Organization

The Fairway
Alliance

Where Culture Meets the Course

A national golf lifestyle organization and media company building community, celebrating culture, and creating unmatched brand experiences across five distinct properties.

Become a Partner Explore Our Brands
50K+
Combined Reach
5
Properties
1,800+
Annual Event Touches
3+
Years Building

Who We Are

Golf is the platform.
Community is the mission.

The Fairway Alliance is the parent organization behind Atlanta's most vibrant golf lifestyle ecosystem. What started as a TV show became a movement — events, communities, a women's collective, a men's travel network, and a podcast. All built from the ground up, all rooted in one belief: the game of golf should belong to everyone.

We don't just produce content. We build rooms — physical and digital — where culture, community, and commerce come together. For brands, there is no better place to be seen, trusted, and remembered.

🤝

Community First

Every event, post, and episode is built around real people and real connection — not content for content's sake.

🌍

National Vision

Born in Atlanta, built for the country. We are expanding the Fairway Alliance footprint city by city.

👑

Culture & Excellence

We celebrate Black excellence, diverse voices, and the culture that's reshaping the golf world from the ground up.

⛳
The Fairway Alliance — golf lifestyle

The Ecosystem

Five brands.
One Alliance.

Every property under The Fairway Alliance umbrella serves a distinct audience and purpose — together they create an unmatched platform for brands that want to reach the culture.

African American woman golfer mid-swing on the course
● Live
01
📺 Media · Content · YouTube

Golfing Around TV

The Show · The Brand · The Content Engine

The flagship property. A full golf lifestyle show following real people, real courses, and real culture. With 21,000+ YouTube subscribers and growing multi-platform distribution, GATV is the content backbone of the entire Alliance — and the first thing most fans discover.

Visit golfingaroundtv.com →
● Live
02
🥂 Events · Monthly · Atlanta

Brunch on
the Greens

Where the Culture Tees Off

Atlanta's most exclusive monthly golf brunch experience. 150 guests. Full brunch spread. Premium bar. Live music. Golf activities. One Sunday a month — and the waitlist fills up every time.

View the Event Page →
● Active
03
✈️ Men's Community · Travel · Network

Golfing Around

Travel. Network. Play.

The men's community under the Alliance umbrella. Members travel together, build real business relationships, and grow their game. Built for the professional who plays golf as much for the doors it opens as for the sport itself.

Partner with us →
● Active
04
⛳ Women's Community · Empowerment

Sister on Par

Play. Train. Entertain.

Born from a real need — women who wanted to play, learn, and grow in a space made for them. Sister on Par is the women's collective of the Alliance: a community where beginners become players and players become leaders.

Visit sisteronpar.com →
◉ Coming Soon
05
🎙 Podcast · Culture · Conversations

From the Fairway

The Official Podcast of The Fairway Alliance

Long-form conversations at the intersection of golf, business, culture, and community. Hosted under The Fairway Alliance banner — featuring athletes, entrepreneurs, tastemakers, and the voices reshaping what golf looks like in America. Launching soon on all major platforms.

Become a launch sponsor →
🎧
Spotify
🍎
Apple
▶️
YouTube

Combined Reach

One partnership.
Five platforms.

When you partner with The Fairway Alliance, you don't sponsor one brand — you activate across an entire ecosystem of engaged, affluent, culturally connected audiences.

50K+
Combined Social Following
Across all 5 platforms
1,800+
Annual Event Brand Touches
150 guests × 12 events
21K+
YouTube Subscribers
Golfing Around TV
$1.67
Cost Per Brand Touch
Unmatched live event ROI
▶️
YouTube
21,000+
♪
TikTok
12,400+
📷
Instagram
Growing
f
Facebook
Active
🎙
Podcast
Launching

Who We Reach

The most valuable
audience in golf.

The Fairway Alliance reaches the fastest-growing segment in golf — affluent, educated, culturally connected Black Americans who spend, influence, and lead. This is not a niche audience. This is the future of the sport.

$1.6T
Combined buying power of Black Americans — the community at the center of everything The Fairway Alliance builds. Our audience doesn't just follow culture. They drive it.

The room we've built is the room every premium brand has been trying to reach for years — and we built it authentically, from the ground up.

— The Fairway Alliance

Black golfer relaxed and laughing on the golf course
👤
32 – 60
Age Range
💰
$85K–$230K
Household Income
🎓
College+
Education Level
📍
National
Growing Reach
🏌🏾
Multi-Level
Beginner to Advanced
👑
Tastemakers
Influencers & Leaders

Why Partner With Us

More than a sponsorship.
A cultural endorsement.

We don't sell logo placements. We create genuine brand experiences inside a community that trusts us — and by extension, will trust you.

Golfers enjoying a round together on the course
01
🎯

Precision Targeting

Every touchpoint — digital or live — reaches the same highly-defined audience. No wasted impressions. You're always in front of your exact buyer.

02
🤝

Authentic Integration

We don't slap logos on things. We build your brand into the experience — product sampling, brand activation, social content, and real conversations.

03
📈

Multi-Channel ROI

One partnership activates across YouTube, TikTok, Instagram, Facebook, live events, and the podcast. Your brand lives in every corner of our ecosystem.

04
🌱

First Mover Advantage

We are early. The brands that partner with us now will own this audience before their competitors even realize what they're missing.

05
🏆

Community Trust

Our audience didn't find us through ads. They found us through word of mouth, shared experiences, and real relationships. That trust transfers to every brand we associate with.

06
🔧

Custom Partnerships

We don't have a rate card. We build every partnership around what your brand actually needs — because a car dealership's goals are different from a spirit brand's goals.

Partnership Inquiries

Let's build
something together.

Tell us about your brand. We'll schedule a call to discuss how a Fairway Alliance partnership can be tailored specifically to your goals and audience.

📺
Golfing Around TV

YouTube integrations, sponsored content, product features, brand mentions

🥂
Brunch on the Greens

Event title sponsorship, product sampling, branded bar, logo placement, social activation

✈️
Golfing Around + Sister on Par

Community sponsorship, trip branding, gear partnerships, member exclusives

🎙
From the Fairway Podcast

Launch sponsorship, episode underwriting, host-read ads, cross-promotion

🌐
Full Ecosystem Partnership

All five properties, all channels, all events — maximum reach and visibility

Partnership Inquiry

We don't name a price — you tell us what this audience is worth to your brand. Fill this out and we'll be in touch within 24–48 hours to schedule a call.

📅 Prefer to book a call directly?
Skip the form and schedule a 20-minute discovery call right now.
📅 Schedule a Discovery Call
🤝

We'll be in touch.

Thank you for your interest in partnering with The Fairway Alliance. We'll review your inquiry and reach out within 24–48 hours to schedule a discovery call.

Want to move faster? Book a call directly:

📅 Book a Discovery Call
Properties Under The Alliance
📺 Golfing Around TV 🥂 Brunch on the Greens ✈️ Golfing Around ⛳ Sister on Par 🎙 From the Fairway